Lead Product Manager at Bitpanda
May 2025 – Now | Berlin (Hybrid)
Trading – New Asset Classes for 6M+ Users
January 2023 – May 2025 | Berlin (Remote)
Lead Product Manager at Börse Stuttgart Digital | Shaping the Future of Finance Through Innovative Crypto Solutions | Driving User-Centric Experiences in Mobile and Web Applications
- Leading two specialized squads focused on User Experience, Monetization & Engagement for both mobile and web platforms.
- Implementing continuous discovery processes to align product development with user needs and market trends.
- Introduced a new collaborative process between product and tech teams, enhancing ownership, focus, and efficiency.
- Developed and managed a staking release strategy, optimizing product updates and launches.
- Created a company-wide idea backlog, facilitating innovation and efficient prioritization of new product ideas.
- Spearheaded the evolution of the app, significantly improving user experience and engagement in a red ocean environment.
Senior Product Manager at Börse Stuttgart Digital
September 2021 – December 2022 | Berlin (Remote)
Development of a Growth Team & Development plus release of a securities product
- Developed and launched securities trading for BISON, resulting in a large growth of new users, and an increase in active trading users
- Managed the creation of highly engaging and effective trading, asset discovery, portfolio features, and onboarding experiences, with a focus on user-centered product management principles, resulting in increased user engagement and retention
- Implemented an ambitious strategy that involved closely monitoring the competitive landscape and proactively updating the roadmap to keep BISON ahead of the curve within the industry
- Created and led a cross-functional growth team for a crypto trading app
- Established a compounding growth strategy featuring North Star metrics, OKRs, and growth loops
- Improved conversion through rapid growth framework with full company buy-in; rolled out across entire organization
- Spearheaded the inception and maintenance of the entire AAARRR funnel for the app
Checkout my talk at Roadmunk’s Recess: Product Management in the gaming and music industry, user discovery and who my favourite artists are!
Senior Product Manager at Universal Music
April 2018 – August 2021 | Berlin
Development, release and live ops of a gamified music discovery app for iOS and Android.
- Increased engagement metrics by 24% & retention by 4% through constant user discovery and the iterative development process
- Created alignment of product roadmap and goals to support Universal Music’s vision
- Assembled and managed a team of engineers and designers that delivered v2 of a flagship music discovery app with significantly improved engagement
- Architected international rollout plan that garnered financial support of Universal Music’s executive management board
Product Manager – Growth & Mobile at Nexon Europe
Mar 2017 – Apr 2018 | Berlin
Development, release and live ops of mobile and desktop games.
- Launching & Live Ops of mobile games (iOS & Android).
- Definition of features by designing wireframes and development specifications.
- Creation of a feature roadmap.
- Analysis of player behavior KPIs and stakeholder requirements to define product objectives.
- UAC activities with the Marketing team.
- Managing product updates including maintenance preparation and QA.
- Creation of promotion to drive conversion and improve monetization.
- Competitive analysis to determine best practice.